We build, launch & scale franchise networks.
From franchise blueprint to go-to-market. We build the positioning, brand and systems that make your model work beyond you and beyond one location.
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Method
Five Fibre Framework
Built On
Memory Catchers / BFC
Stage
GTM/ Early Stage Launch
Engagement
Build & Retainer
You've built something that works. Customers trust you, revenue is growing, and the model is proven in your location. Franchising feels like the obvious next step.
Franchising feels like the obvious next step. But knowing you want to franchise and knowing how to make it work are two very different things.
The positioning that built your local reputation doesn't automatically attract the right franchise owners. The brand that works in one location starts to dilute the moment someone else interprets it. The systems you run on were built around you, and they buckle when you're not in the room. And you're still the bottleneck for every decision, which was the whole reason you considered franchising in the first place.
Most of this comes down to the strategic foundation: how the business is positioned for two audiences at once, how the brand holds up across locations, how the messaging recruits the right owners, and whether the systems can actually scale without you.
Get that foundation right, and everything else follows. Skip it, and the franchise stalls before it starts.
Franchise Ready Systems optimisation made Bespoke Foil Company scalable for franchising
25-50% Clients typically increase their pricing within 12 months of strategic repositioning
30-60% Higher conversion rates across marketing channels when all four fibres are bound together
3-6 Months Typical time to ROI break-even through improved pricing power alone
10-50x ROI Client return on investment over 2-3 years through comprehensive strategic positioning
5x Growth Built Bespoke Foil Company from startup to £500K revenue using our Four Fibre® strategy
/ Problem 01
Local Positioning
Local positioning that doesn’t recruit franchise owners
/ Problem 02
Brand Integrity
Brand integrity dilutes the moment someone else interprets it
/ Problem 03
Fragile Systems
Systems built around the founder buckle without them
/ Problem 04
Founder Bottleneck
You’re still the bottleneck — the very thing franchising should fix
Built, Not Theoretical
Twine Growth's framework isn't a slide deck. It's been built and delivered, end to end, on a business we own, with our own money and our own risk.
Ryan and his wife Ashley built Bespoke Foil Company from a spare bedroom to £500K+ revenue. When they decided to franchise, Ryan designed and built the complete go-to-market framework from inside the business, applying every part of the Four Fibre® methodology to make the model scalable and the franchise sellable.
Mark came on board in the early stages. He believed in the vision enough to take an equity stake in Bespoke Foil Company, and is now a director of the business. This isn't a consultancy relationship. Both Twine Growth founders are invested, financially and operationally, in the franchise they built.
The full strategic foundation was delivered across all four fibres:
/ Assess
Pressure-tested the franchise model, defined the positioning, and mapped the dual ICP: the end customers who buy the product and the franchise owners who buy into the model.
/ Build
Created the Memory Catchers franchise brand, built the operational systems, digital ecosystem, and onboarding infrastructure designed to scale across multiple operators without founder dependency.
/ Launch
Built the go-to-market strategy and communications architecture for two audiences: recruitment messaging for prospective Memory Catcher franchise owners and customer-facing messaging that works consistently across locations.
/ Grow
Franchisee recruitment marketing strategy and pipeline infrastructure now underway, designed to attract the right franchise owners in the right locations.
Ashley walks through the build journey from inside the business — the systems infrastructure, the operational efficiency, and what it takes to make a franchise model run without the founders in the room.
The Method
Our Five FibreTM Framework
Every franchise that scales well is built on five foundations. Weakness in any one of them shows up later as recruitment drag, brand dilution, or operational chaos. The Five Fibre® framework is how Twine gets each one right — before, during, and beyond launch.
Whether you need the full framework from the ground up or a single fibre strengthened — the starting point is the same conversation.
/
01
Assess
Franchise Readiness & Strategy
From local success to franchise blueprint
Is your business genuinely franchise-ready? Before anything gets built, we pressure-test the model. We assess where your franchise sits in the market, who your end customers are, who the right franchisees are, and how the business needs to be structured so it works when someone other than you is running it.
WHAT WE DELIVER
/ Readiness assessment
/ Market positioning
/ Dual ICP definition
/ Franchise model structure
THE OUTCOME
A clear, evidence-based verdict on whether to franchise, and how.
/
02
Build
Franchise Brand & System Build
Turning your business into a scalable franchise product
Build the brand, experience, and systems people buy into. A franchisee isn't just buying a business. They're buying into a brand, a set of systems, and a customer experience they believe will work in their area. We build a brand system designed for scale, an operational infrastructure that runs without you at the centre, and the digital ecosystem that holds it all together. Where it makes sense, we put AI-enabled tools in place to handle the repeatable work, so the systems scale with the network rather than creating more overhead.
WHAT WE DELIVER
/ Brand system at scale
/ Operational infrastructure
/ Digital ecosystem
/ AI-enabled tooling
THE OUTCOME
A franchise product, not a one-off business with extra logos.
/
03
Launch
Franchise Launch & Go-To-Market
Taking your franchise to market properly
Launch with intent... not hope. Going to market with a franchise is not the same as going to market with a product. The messaging has to work for two audiences simultaneously: the franchisees you're recruiting and the end customers they'll serve. We build the go-to-market strategy, the communications architecture, and the launch infrastructure that gives your franchise the best possible start.
WHAT WE DELIVER
/ Go-to-market strategy
/ Dual-audience messaging architecture
/ Launch infrastructure
/ Recruitment and customer-facing assets
THE OUTCOME
A franchise that reaches market with both audiences ready to act.
/
04
Grow
Franchise Growth Engine
Scaling from early traction to expansion machine
Create predictable franchise growth. Once the franchise is live, the focus shifts to building a recruitment engine that consistently attracts the right franchisees in the right locations. We build the marketing systems, lead generation infrastructure, and qualification processes that turn finding the right local franchisees from guesswork into a repeatable, scalable pipeline. Growth stops being something you hope for and becomes something you control.
WHAT WE DELIVER
/ Franchisee recruitment marketing systems
/ Lead generation infrastructure
/ Qualification and screening processes
/ Recruitment pipeline and reporting
THE OUTCOME
A predictable pipeline of the right franchisees, in the right places.
/
05
Amplify
Franchisee Local Marketing
Turning every location into a local market leader
Help every franchisee win their local market. A franchise network is only as strong as the individual locations within it, and every new franchisee opens in a community where nobody knows them yet. We build the local marketing infrastructure that plugs each location into the wider digital ecosystem: local SEO, location-specific content, lead generation, and brand-consistent assets that drive visibility in their area without going off-piste. Local growth stops being each franchisee's problem to solve alone and becomes part of the network's strength.
WHAT WE DELIVER
/ Local SEO and location pages
/ Location-specific content and campaigns
/ Local lead generation
/ Brand-consistent marketing assets
THE OUTCOME
Every location visible and competitive in its own area, on brand.
Our Belief
The franchise networks that scale well have one thing in common. The founders treat their network as a community of owners, not a collection of units. Every decision Twine Growth makes starts from that principle.
Who’s behind Twine
Two founders. One franchise built and shipped together.
Ryan Eccleston
Co-Founder of Twine
Ryan built Bespoke Foil Company from a spare bedroom to £500K+ revenue with his wife Ashley, then designed and launched the Memory Catcher franchise model from inside the business. Not advising on franchise readiness from the outside — done it with his own money, his own brand, and his own risk.
Before Twine, Ryan held a senior marketing, recruitment and brand role at Travel Counsellors, the UK’s largest travel franchise.
Network
2,200+
Turnover
£500k+
Network
3,900+
Mark Preston
Co-Founder of Twine
Mark built Silent Web Solutions, a white-label digital marketing franchise, from an idea to over 50 active franchisees across the UK with no paid advertising. He built the complete franchise model from the ground up and provided full training to each franchisee to ensure consistency. He received multiple acquisition offers and exited the business selling for an undisclosed figure where the buyer integrated the network into their existing business.
He then spent nine years as Head of Organic Growth at Hakim Group, a joint venture partnership network that grew from 60+ to 500+ practices during his tenure, reaching modest nine-figure revenue. Mark built the in-house SEO and digital infrastructure team, managed digital systems across the network, and protected search visibility through mergers and rebrands.
Mark has also previously worked with US based franchise networks as their digital growth advisor. He is also a professional growth speaker at franchise events, and author of Connect Those Franchise Dots.
Network
2,200+
Turnover
£500k+
Network
3,900+
Who We Work WIth
Two kinds of operator. One starting point.
Businesses considering franchising
You’ve built a successful local or regional business and franchising is on the table. The brand is strong, the model works in your location, and you’re exploring how to replicate it. You haven’t committed yet, but you’re thinking seriously about it.
Businesses considering franchising
You’ve built a successful local or regional business and franchising is on the table. The brand is strong, the model works in your location, and you’re exploring how to replicate it. You haven’t committed yet, but you’re thinking seriously about it.
Not the right fit if
Twine works with businesses that have already proven their model in at least one location. Franchising amplifies what exists. It doesn’t fix what doesn’t.
And if you’re optimising for the lowest quote, we’re probably not the right partner. The strategic foundation work we do sits above the commodity layer and is priced accordingly.
Beyond Launch
Launch is the starting line, not the finish.
The Five Fibre® framework takes your franchise to market and beyond. Once your network is live, Twine stays with you — franchisee recruitment marketing, network performance, end customer growth strategy. Ongoing support that scales with the network, on a retainer basis.
/ Pipeline
Franchisee recruitment marketing & qualification
/ Network
Performance, brand integrity, scaling cadence
/ Customer
End-customer growth strategy across locations
A conversation about where your business is - and whether franchising makes sense.
No pitch, no pressure. 30-minute discovery call with Ryan and Mark. Both founders on every call.
Book a Consultation with Ryan & Mark