Twine

Bound by strategy, transformed completely

Established businesses need strategic positioning, not prettier branding. Our Four Fibre® methodology aligns everything to command premium pricing.

Meet the Founder

About Twine

Twine was founded with the belief that established businesses deserve more than prettier branding and quick fixes

Too many businesses compete on price because they've never properly defined what makes them different. They invest in isolated projects, a new logo here, a website redesign there - without strategic foundations. The result? Fragmented efforts that look good but fail to command premium pricing or build sustainable competitive advantages.

I built Twine to solve this problem. Not through more services or faster delivery, but through a fundamentally different approach: treating positioning, messaging, branding, and digital presence as interconnected elements that must work as one integrated system.

This became the Four Fibre® methodology. Like individual fibres twisted together to create unbreakable rope, when these four elements are properly bound by strategy, they create exponential strength that competitors cannot replicate. Each fibre reinforces the others, transforming businesses from fragmented efforts into cohesive market forces.

Twine exists to help established businesses escape price competition and become THE choice in their market. We don't just make things look better—we build the strategic foundations that justify premium pricing, attract quality clients, and create sustainable transformation.

The Founder

Ryan Eccleston

Supporting industry leaders in escaping price competition and commanding premium positioning.

I've spent over 15 years working with established businesses, and I've seen the same pattern repeatedly: talented companies offering quality solutions, trapped in price competition because they've never properly defined their strategic position in the market.

Early in my career, I realised that most businesses don't have a branding problem—they have a strategy problem. Beautiful websites and polished logos won't command premium pricing if the strategic foundations aren't there. This realisation led me to develop what would become the Four Fibre® methodology, an integrated approach that treats positioning, messaging, branding, and digital presence as one system.

What drives me isn't just business transformation—it's watching business owners reclaim their time and confidence. I've seen firsthand how proper strategic positioning allows companies to work with better clients, charge what they're worth, and build businesses that serve their lives rather than consume them.

Through Twine, I work exclusively with established businesses ready to make the significant investment required for real transformation. Not quick fixes or surface-level changes, but the deep strategic work that creates sustainable competitive advantages. If you're ready to become THE choice in your market, not just another option, let's talk.